Because the character holding the camera is supposed to be a professional cameraman, Noroi largely avoids the headache-inducing shaky-cam popularized by legions of Blair Witch Project imitators. This immediately fixes several problems that typically plague found-footage movies. So what makes Noroi stand out from the dozens of bad, cheap imitators that cropped up in the wake of The Blair Witch Project, which came out five years earlier? Director Kōji Shiraishi makes one brilliant choice upfront: Unlike most found-footage movies-which are usually presented as raw footage shot by a doomed amateur- Noroi is introduced as a mostly-completed "documentary" crafted by a seasoned journalist. Found-footage movies have a bad reputation among horror fans-which is fair, since most of them are terrible.
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